Overview
Xelta brings AI-powered video understanding to modern content creation processes. Xelta Prism helps creators, marketers and businesses understand, analyze and transform videos into more useful content formats through AI video intelligence.
FOR RELEASE
GURUGRAM, India - August 22, 2026 - The amount of video content created every day continues to grow across different industries. From podcasts and interviews to webinars, learning videos and brand communication, businesses and content creators are producing more videos than ever before.
Managing large amounts of video content comes with its own challenges. Finding important moments, understanding what a video contains and transforming long videos into engaging formats often requires significant time and effort.
Xelta, an AI-powered creative platform, is helping address this challenge through AI-powered workflows designed to understand and reuse video content.
With Xelta Prism, users can analyze videos, discover important moments and transform existing content into shorter, engaging formats for modern digital platforms.
Understanding the Need for Smarter Video Intelligence
Video collections are growing quickly.
Businesses, creators and organizations often have hours of footage from podcasts, interviews, webinars and marketing videos.
The challenge is not only creating videos but also finding value inside the content that already exists.
A single long video may contain:
- Important discussions
- Key ideas
- Educational moments
- Product information
- Audience-focused highlights
Reviewing every video manually to find these sections can slow down the content creation process.
AI-powered video intelligence helps improve this workflow by allowing users to explore content based on meaning, context and important moments.
Moving Beyond Traditional Video Search
Traditional video searches often depend on file names, tags or manually added descriptions.
Modern content workflows require a deeper understanding of what appears inside videos.
AI-powered video intelligence can help analyze content beyond basic search methods by understanding different elements within video files.
With Xelta Prism, users can explore video content through AI-powered analysis designed to discover useful sections and improve content discovery.
This allows creators and teams to spend less time searching through footage and more time creating valuable content.
Helping Teams Get More Value From Videos
Creating new content consistently can be challenging.
Many businesses already have valuable video assets but may not have enough time to review and reuse them effectively.
AI-powered video workflows allow teams to rethink how they use their existing content.
For example:
- A podcast can become short clips
- A webinar can create educational sections
- An interview can generate highlight moments
- A long discussion can become social media content
By finding useful sections inside long videos, teams can create more opportunities from the content they already have.
Supporting Content Repurposing With AI
People consume content across different platforms and formats.
A single video may need to become:
- YouTube content
- Short-form videos
- Social media clips
- Marketing materials
- Educational content
Xelta Prism supports changing content needs by helping users transform long videos into more flexible content formats.
Combined with Xelta's AI Studio ecosystem, users can explore more ways to create, edit and manage digital content.
AI Helps Creators Focus on Better Stories
Even though AI can make workflows more efficient, creativity remains a human-driven process.
AI tools can help creators discover moments, organize content and reduce repetitive tasks. However, decisions around storytelling, audience connection and creative direction remain with people.
The best AI workflows combine technology with creativity.
Creators can use AI assistance to focus more on:
- Building stronger stories
- Improving audience engagement
- Creating new ideas
- Producing meaningful content
The Future of Intelligent Video Workflows
As video becomes an increasingly important communication format, businesses will need better ways to manage, understand and reuse their content.
The future of video creation will not only depend on producing more videos but also on making existing content more valuable.
AI-powered video intelligence can help organizations discover insights, improve workflows and create new opportunities from their video collections.
Through tools like Xelta Prism, Xelta continues building solutions that help creators, marketers and businesses work more efficiently with digital content.
About Xelta
Xelta is an AI-powered creative platform designed to help creators, marketers and businesses create, edit and manage content.
The platform brings together AI video creation, AI image generation, editing tools, voice solutions, advertising workflows and content creation capabilities.
Through solutions like Xelta AI Studio and Xelta Prism, Xelta helps users discover new ways to create, analyze and transform digital content.
Media Contact
Company: Xelta
Location: Gurugram, India
Website: https://xelta.ai/
For questions, partnership opportunities or more information about Xelta’s AI-powered tools, please visit the official website.
