Overview
Xelta introduces a way for brands and marketers to move from a website link to AI-powered advertising creatives.
Creating advertising campaigns often begins with scattered information: a website, product details, images, brand messaging, and a campaign objective. Turning all of that into a creative direction can take time and require multiple tools and manual steps.
Xelta is simplifying that starting point with Smart Ad, an AI-powered advertising workflow that allows users to begin with a website or product link and turn the available brand and product information into a foundation for creating advertising content.
As part of the Xelta AI creative platform, Smart Ad is designed to help marketers, brands, creators, and businesses move more efficiently from product information to creative development.
From Website Link to Creative Direction
With Smart Ad, users can enter a website link and allow the platform to analyze the information available from the supplied page. The workflow can identify elements such as product information, imagery, brand characteristics, messaging, and other relevant details that can inform the creative process.
Instead of starting an advertising project with a blank canvas, marketers can use this information as a creative starting point.
The goal is straightforward: make the transition from brand information to advertising faster and more structured.
This approach can be particularly useful for businesses that regularly need advertising concepts, social media creatives, promotional content, and campaign variations.
AI-Powered Ad Creation for Modern Marketing Teams
Advertising teams increasingly need to produce content across digital channels while maintaining consistency in messaging and visual direction.
Xelta's Smart Ad workflow brings AI into this stage of the process, helping transform product or brand information into advertising concepts and creative assets.
Users can explore creative directions and refine the resulting content according to their campaign requirements.
Smart Ad sits alongside Xelta's collection of AI-powered advertising tools, which includes solutions for creating different types of advertising and marketing content. Xelta currently lists tools such as Instant Ad, Ad Maker, Prime Ad, UGC Ads, Giant Ads, and URL to Ads within its AI Ads offering.
Built for Brands, Marketers, and Creators
For marketing teams, one of the challenges is not simply creating one advertisement. It is developing a creative workflow that can support different products, audiences, campaigns, and formats.
By using a website or product link as a source of information, Smart Ad can help reduce the amount of manual work involved in translating product information into an advertising brief.
This makes the workflow relevant to:
- E-commerce businesses developing product advertising
- Digital marketing teams creating campaign concepts
- Advertising agencies working across clients
- Creative teams looking for faster creative starting points
- Businesses exploring AI-powered advertising workflows
Part of Xelta's Larger AI Creative Ecosystem
Smart Ad is one component of Xelta's AI-powered creative ecosystem.
The Xelta platform brings together tools for AI image generation, AI video generation, advertising, editing, voice, avatars, social content, and other creative workflows.
Its AI Ads category is focused on helping users create advertising and marketing content with AI, while other parts of the platform support video, image, audio, social media, and creative production workflows.
This broader ecosystem gives users the ability to move beyond a single creative asset and explore different stages of the content-production process within one AI-focused platform.
Making AI Advertising More Accessible
AI is changing how brands approach creative production. However, adopting AI does not necessarily mean replacing strategy. For teams, the greater opportunity is using AI to accelerate repetitive production work while giving marketers more room to focus on ideas, messaging, audience understanding, and campaign strategy.
Xelta's Smart Ad workflow follows this approach by providing a starting point from information that brands already have — their website or product page.
The result is a practical entry point into AI advertising, where the website becomes the beginning of the creative workflow rather than simply the destination for campaign traffic.
Explore Xelta Smart Ad
Smart Ad is available through Xelta's AI-powered platform.
To explore the workflow and discover Xelta's broader collection of AI creative and advertising tools, visit the Xelta website and explore the Smart Ad experience.
About Xelta
Xelta is an AI-powered platform designed to help creators, marketers, brands, and businesses produce digital content using AI-powered tools and workflows. Its platform covers areas including AI video, AI images, advertising, editing, voices, avatars, social content, and creative automation.
For more information, visit Xelta.
