Turn raw footage into publish-ready videos with Xelta.ai’s Content Flow tools. Create clips, reels, captions, transcripts, promos, and longer-form content faster with AI—no advanced editing skills required.
Xelta Brings Deep Semantic Video Search to Video Intelligence
Xelta Prism is a tool that helps teams work with video in a better way. It uses artificial intelligence to understand what is happening inside a video rather than relying only on filenames or requiring users to watch the entire video manually.
Published by: Xelta
Date: August 14, 2026
Location: Gurugram, India
Category: AI Video Intelligence
Estimated reading time: 4 minutes
Announcement Summary
Xelta is making it easier for creators and content teams to work with their existing video libraries through Xelta Prism, a platform that uses artificial intelligence to understand and analyse video content.
One of the key capabilities of Xelta Prism is finding information inside videos.
This can help teams that manage large amounts of video content locate specific topics, moments or sections without depending only on filenames or watching complete videos manually.
Moving Beyond Basic Video Organization
A video can contain much more information than its title or filename suggests.
For example:
- An interview may cover several different topics.
- A webinar may contain useful explanations across multiple sections.
- A podcast may include important moments worth revisiting.
- A long-form video may contain several useful clips.
Xelta Prism is designed to analyse videos and identify important elements such as key points, topics and notable moments.
This allows teams to search based on what is happening inside the video rather than relying only on filenames and folders.
What Deep Semantic Video Search Adds
Traditional video search works well when users already know the title, filename or keyword they are looking for.
Xelta Prism takes a different approach through Deep AI Semantic Search.
The system analyses video content to better understand its meaning and context.
This can be useful for:
- Creators
- Marketing teams
- Media companies
- Content teams
- Video production teams
It gives teams another way to discover relevant content inside large video libraries and locate useful moments more efficiently.
Search Becomes Part of a Wider Video Workflow
Finding the right video is often only the first step.
Xelta Prism can also help teams analyse existing video content, identify useful sections and prepare those moments for reuse across digital platforms.
This may include content for:
- Instagram Reels
- TikTok
- YouTube Shorts
The workflow makes it easier for teams to move from finding a useful moment to using that moment in another content project.
Making Existing Video More Useful
Having a large video library does not automatically make that content easy to use.
Teams may have hours of interviews, webinars, podcasts, recordings and long-form videos stored across different folders.
Xelta Prism helps make these libraries easier to understand by analysing the content inside videos and helping users identify relevant sections.
This can make existing video assets easier to discover, organise and reuse.
A New Way to Think About Video Libraries
Traditional video libraries are often organised around filenames, folders and manually added labels.
Xelta Prism introduces another layer by using artificial intelligence to understand the actual content inside videos.
Instead of only asking what a video file is called, teams can search based on what is happening inside the video.
This approach can make it easier to discover relevant content and get more value from existing video libraries.
Connected Video Workflows Within Xelta
Teams using Xelta Prism can also explore other tools available across the wider Xelta platform.
These include:
These connected tools can support different stages of content creation, from finding useful material to producing new visual and video assets.
Frequently Asked Questions
What is Xelta Prism?
Xelta Prism is an AI-powered video intelligence platform designed to help users analyse, understand and search information within video content.
What is Deep AI Semantic Search?
Deep AI Semantic Search is designed to help users search based on the meaning and context of video content rather than relying only on filenames or basic keywords.
Who can use Xelta Prism?
Xelta Prism may be useful for creators, marketers, media teams, agencies and businesses that work with large amounts of video content.
Can Xelta Prism help find specific moments inside videos?
Yes. The platform is designed to analyse video content and help users identify topics, key points and notable moments within videos.
Can Xelta Prism support social media workflows?
Xelta Prism can help teams identify useful sections of existing videos that may then be prepared for platforms such as Instagram Reels, TikTok and YouTube Shorts.
About Xelta
Xelta is an AI-powered creative platform that helps creators, marketers, agencies, filmmakers and businesses work with video, images, audio and other forms of digital content.
The platform includes AI-assisted tools across video creation, image generation, advertising, filmmaking, voice and creative production.
Media Contact
Name: Xelta Communications Team
Designation: Corporate Communications
Company: MatchBest Group
Website: Xelta Official Website
Press Releases: Xelta Press Releases
Location: Gurugram, India
