Xelta helps creators, marketers and businesses transform existing video content into vertical social formats through AI-powered reframing and content repurposing workflows.
Xelta helps creators, marketers and businesses adapt existing video content for social formats through AI-powered video workflows built for modern content creation.
Video content is no longer created for just one screen. A video originally recorded in a format may later need to appear as a vertical Reel or TikTok video, where the way the footage fills the screen can make a major difference.
For creators and marketing teams, adapting existing footage to different formats can mean spending additional time reviewing clips, adjusting the frame and preparing content for each platform.
Xelta, an AI-powered platform, is helping make this process more practical through tools designed for video creation, editing and social content workflows.
Through Xelta Prism, users can work with existing video content and use the platform's Frame Shift capability to create vertical 9:16 outputs designed for platforms such as Reels and TikTok. The tool also includes an Auto mode that determines how the video should fill the selected frame.
This gives creators a way to approach existing footage with a vertical-first mindset without treating every social video as a completely new production.
Why Vertical Video Matters for Modern Content
Social platforms have changed how people discover and consume video.
A piece of content that was originally created in one format may need to be presented differently when it moves to a social platform.
For creators, this creates an important challenge: the content may already be good, but the format may not fit the destination.
A wider video can contain valuable information, strong visuals and engaging moments, yet adapting it for a vertical screen requires a different presentation.
This is where video reframing becomes useful.
Instead of abandoning existing footage and starting again, creators can explore ways to adapt their current content for vertical social experiences.
Reframing Existing Footage for 9:16 Content
Xelta Prism's Frame Shift workflow provides a 9:16 vertical output and identifies this format as suitable for Reels and TikTok. Its Auto visual mode is designed to determine how the footage should fit inside the selected frame.
This makes the workflow relevant for creators who already have landscape or other video footage but want to prepare it for vertical-first platforms.
The process can be especially useful when teams are working with:
- Interviews
- Podcasts
- Educational videos
- Brand content
- Existing social footage
- Long-form video material
Rather than treating each format as a separate production, creators can look at existing footage as a source for additional social content.
One Video Can Support More Than One Format
Creating content for multiple platforms often means dealing with different dimensions and viewing experiences.
A video created for a wider screen may not naturally fit a vertical feed.
This does not necessarily mean the original video needs to be recreated.
With an AI-assisted workflow, creators can explore how existing footage can be adapted to another format while keeping the content useful.
Xelta Prism is positioned around this idea of getting more from existing video content. Its broader capabilities include video analysis, creative deliverables and video-related workflows that help users work with their existing media.
The result is a workflow where one source video can become the starting point for multiple content possibilities.
Making Social Content From Existing Video
For creators, the biggest challenge is not having enough content.
It is finding enough time to turn the content they already have into new formats.
A recorded interview, for example, may contain useful sections. A webinar may contain educational moments. A podcast may include conversations that can work as social videos.
Instead of recording something new every time, creators can look at their existing video library and identify opportunities to adapt that material.
Vertical reframing becomes one part of this broader content repurposing process.
A Practical Workflow for Content Teams
Marketing teams often work with content created for different purposes.
A single video may begin as a long-form piece and later become part of a social media campaign.
That means teams need workflows that can accommodate different formats without making the production process unnecessarily complicated.
Xelta's AI Studio brings together video creation and editing capabilities alongside other creative tools, giving users a broader workspace for developing and adapting digital content.
For teams working across different content types, this can make it easier to move from an existing asset toward a format that fits a specific publishing need.
From Reframing to Social Content Creation
Vertical reframing is one part of the social content workflow.
Creators may also need to create reels, edit footage, add captions or prepare content for different publishing channels.
Xelta's Reel Creator is built to create 30-second reels and supports 9:16 output, providing another option for creators working specifically with social video.
The wider SocialVerse ecosystem also includes tools for social content creation and publishing workflows, including Instagram, LinkedIn, Facebook and YouTube-related capabilities.
This creates a broader path from creating or adapting video to preparing it for social distribution.
Helping Creators Get More From Content They Own
Content production takes time.
Creators invest effort into recording interviews, producing educational material, filming brand videos and developing long-form content.
Once that work is complete, the same footage can still have value beyond its original use.
AI-powered video workflows can help creators explore that value by making it easier to adapt existing material for different content formats.
The objective is not simply to create more videos.
It is to make existing content more flexible.
Keeping Creativity at the Center
Automation can make parts of video production faster, but creative decisions still matter.
Creators decide which moments represent their message, what their audience should see and how the final content should feel.
AI can support the technical side of the process by helping with formatting, editing and content workflows.
This allows creators to spend more attention on storytelling, creative direction and audience connection.
The combination of AI assistance and human creativity can make content production more flexible without removing the creator from the process.
Building a Vertical-First Content Workflow
Social video is increasingly designed around mobile viewing.
For creators, this means thinking about vertical content earlier in the production process.
But not every useful piece of footage begins vertically.
Tools that support video reframing can help bridge that gap by allowing existing footage to be adapted into vertical formats.
With Xelta Prism's Frame Shift workflow, creators can work toward 9:16 video output for Reels and TikTok while using an automated visual mode to determine how the footage fits the frame.
This makes vertical video part of the content workflow rather than an entirely separate production task.
The Future of Video Repurposing
As businesses and creators continue producing more video, the ability to reuse existing footage will become increasingly important.
The next stage of video production is not only about creating new material.
It is also about understanding how one piece of content can serve different audiences, formats and channels.
AI-powered video tools can help creators approach this process more efficiently by supporting analysis, editing, reframing and content creation.
Xelta continues to develop creative workflows that help users work with video across different stages of production.
About Xelta
Xelta is an AI-powered platform designed to help creators, marketers and businesses create, edit and manage digital content.
The platform brings together AI video, image and audio generation with editing, social content, advertising and other creative workflows.
Through Xelta AI Studio, Xelta Prism and social content tools, Xelta provides users with ways to create and adapt content for modern digital platforms.
Media Contact
Company: Xelta
Location: Gurugram, India
Website: https://xelta.ai/
For media inquiries, partnership opportunities or additional information about Xelta's AI-powered creative solutions, please visit the official website.
