Brand Strategist

Xelta Pvt. Ltd. is looking for a creative and analytical Brand Strategist to help build brand identity, strengthen market positioning, and develop effective brand communication strategies. The ideal candidate understands audience behaviour, market trends, and how to translate business goals into clear, consistent brand messaging.

Experience: 1–3 Years

Job Type: Full-Time

Key Responsibilities

• Develop brand strategies that support business objectives, brand awareness, and audience engagement.
• Research target audiences, competitors, industry trends, and market opportunities.
• Define brand positioning, tone of voice, key messages, and brand identity guidelines.
• Plan and support branding campaigns across digital platforms, including social media, websites, and email.
• Work with design, content, social media, and marketing teams to ensure consistent brand communication.
• Create and review creative briefs, campaign concepts, messaging, and brand presentations.
• Identify opportunities to improve brand visibility, differentiation, and customer perception.
• Monitor campaign performance, audience feedback, and brand-related metrics; recommend improvements.
• Maintain consistency in brand messaging across marketing materials and customer touchpoints.
• Support the development of content ideas, storytelling, and marketing initiatives aligned with the brand.

Required Skills & Qualifications

• 1–3 years of experience in brand strategy, branding, marketing, communications, or a related role.
• Strong understanding of brand positioning, brand identity, audience research, and marketing fundamentals.
• Excellent written communication, storytelling, research, and presentation skills.
• Ability to analyse competitors, identify trends, and convert insights into practical recommendations.
• Familiarity with digital marketing, social media, content strategy, and campaign planning.
• Strong creative thinking, attention to detail, and problem-solving abilities.
• Ability to collaborate with cross-functional teams and manage multiple tasks.
• Proficiency in PowerPoint or Google Slides and familiarity with analytics or research tools is an advantage.

Preferred Qualifications

• A degree in Marketing, Business, Communications, Advertising, or a related field.
• A portfolio or examples of brand campaigns, strategy projects, market research, or messaging work.
• Experience working in a digital agency, startup, or fast-paced marketing environment.

How to Apply

Interested candidates can share their updated CV and, if available, examples of relevant brand strategy or marketing projects.

Join Xelta Pvt. Ltd. and help create meaningful brand experiences that connect with the right audience.