Go-to-Market Strategist (Business Development)

Xelta Pvt. Ltd. is looking for a strategic and business-focused Go-to-Market (GTM) Strategist to support product and service launches, identify growth opportunities, and build effective market-entry and business development plans. The ideal candidate combines market research, customer understanding, positioning, and commercial execution to help the business reach the right audience.

Experience: 2+ Years

Job Type: Full-Time

Key Responsibilities

• Develop and execute go-to-market strategies for products, services, and new business initiatives.
• Research target markets, customer segments, industry trends, competitors, and growth opportunities.
• Define target audiences, ideal customer profiles (ICPs), value propositions, positioning, and key messaging.
• Identify potential clients, strategic partners, channels, and new business opportunities.
• Collaborate with sales, marketing, product, and leadership teams to align GTM plans with business goals.
• Support business development through prospect research, outreach planning, partnership development, and pipeline building.
• Create launch plans, market-entry roadmaps, campaign briefs, and sales enablement materials.
• Analyse pricing, competitor offerings, customer feedback, and market demand to inform recommendations.
• Track GTM performance using metrics such as qualified leads, conversion rates, pipeline growth, customer acquisition, and campaign results.
• Prepare market research summaries, business proposals, presentations, and performance reports.
• Continuously refine GTM strategies based on market feedback, sales outcomes, and business performance.

Required Skills & Qualifications

• 2+ years of experience in go-to-market strategy, business development, growth strategy, market research, or a related role.
• Strong understanding of market segmentation, customer research, competitive analysis, and value proposition development.
• Experience identifying business opportunities, researching prospects, and supporting lead-generation or sales activities.
• Strong analytical, strategic-thinking, communication, and presentation skills.
• Ability to turn market insights into practical business plans and measurable actions.
• Proficiency in Excel or Google Sheets and PowerPoint or Google Slides.
• Familiarity with CRM systems, sales tools, and digital marketing channels is an advantage.
• Ability to manage multiple priorities and collaborate across teams in a fast-paced environment.

Preferred Qualifications

• A degree in Business, Marketing, Management, Economics, or a related field.
• Experience supporting B2B sales, SaaS, technology, or service-based business growth.
• Examples of GTM plans, market research, business development initiatives, or launch projects.

How to Apply

Interested candidates can share their updated CV and a brief summary of relevant go-to-market, market research, or business development experience.

Join Xelta Pvt. Ltd. and help turn market insights into clear strategies and sustainable business growth.